Another executive change is underway at Shiseido Cosmetics America. Shiseido Co., Ltd. has announced the appointment of Marc Rey as president & CEO of Shiseido Americas, effective September 1, 2015.  In addition to this role, Rey will also have global brand responsibility for NARS Cosmetics and Bare Escentuals.  Rey previously served as president of Coty USA and regional senior vice president of North America. 

In a separate announcement, Shiseido revealed that Heidi Manheimer has resigned from her role as CEO of Shiseido Cosmetics America, effective September 30th, 2015.
 
As regional head, Rey will develop and execute a strategic vision for Shiseido’s operations in the Americas, focused on growing Shiseido’s prestige franchises, identifying new investment opportunities, and enhancing the organizational structure and operational synergies in the region. He will oversee and manage the Americas organization and Shiseido’s brands and businesses in the U.S., including Shiseido Cosmetics America, Beauté Prestige International USA, NARS Cosmetics and Bare Escentuals (BE), as well as the company’s subsidiaries in Canada and Brazil. Rey will report to Masahiko Uotani, president & CEO of Shiseido Co., Ltd.
 
In addition, as Global Strategic Brand Holder of NARS Cosmetics and Bare Escentuals, Rey will work closely with the management teams and senior leadership of NARS and BE to develop and support the overall global growth and strategy for both brands across all regions. The Global Brand Holders of Shiseido and Beauté Prestige International reside in Japan and Europe, respectively.
 
Masahiko Uotani, president & CEO of Shiseido Co., Ltd. stated, “Marc’s deep and wide beauty knowledge, his experience operating simultaneously in a regional and global brand leadership capacity in a matrix organization, and his motivational, inspiring leadership are a perfect fit for Shiseido. With these qualifications, he will help take not only the Americas but also the entire Shiseido Group to the next level of success.”
 
Rey said, “I am extremely excited and honored to be given the opportunity to work with the Shiseido teams in the Americas and globally. My unwavering priorities will be to grow each of the dynamic and unique brands in the Shiseido portfolio and to use all my experience and energy to help write the next chapter of this prestigious company.”
 
Uotani continued, “Heidi has been an exceptional, passionate leader at Shiseido for more than 15 years, and her contributions and stewardship have had a transformative impact on SCA’s business and brand name in the United States. She has been a pioneer with our organization, and during her tenure the Shiseido U.S. skincare business grew to the #5 ranking, our suncare business reached the #1 spot, and we launched Shiseido.com and ecommerce for Clé de Peau Beauté, while driving and achieving profitability for Shiseido in the United States. On behalf of the entire organization, I would like to express my sincere gratitude to Heidi for her outstanding leadership and wish her all the best as she embarks on the next phase of her career.”
 
 In June, Louis Desazars, formerly president and CEO of NARS Cosmetics, was appointed president & CEO of Shiseido Europe Region.